Girls Activewear Fashions
The high-performance, feminine pieces pride themselves on providing customers with innovative fabrics and high quality designs that are both attractive, ‘slimming,’ and great for all poses. Their ‘Goddess Leggings’ are one of their best-selling pieces – the tights featuring slimming fabric, ‘tummy flattening’ waistbands and fitted pieces from the knee down. Their ‘Airbrush’ collection offers pieces that hug the body perfectly while their chic ‘Gyp set Goddess’ collection was designed in collaboration with Instagram star Gyp set Goddess. The fashion crowd is asserting a focus on fitness and banking on active wear as a major opportunity. But its not just active wear: The new category, leisure, gained traction this year, with apparel like yoga pants encroaching on denim and other casual sportswear. And of course, it all has to look great and perform well Tahari was not the only designer to dive into the red-hot category this year. Although dominated by powerhouse sports brands like Nike, Adidas, Reebok, Puma, Under Armour, an increasing number of designers Alexander Wang, Carolina Herrera, Victoria Beckham to name a few showed leisure on the runways.
|ACTIVEWEAR STYLE||Black Stussy ActiveWears|
NEW YORK, United States — Fifth Avenue just below 23rd Street has long been a “mini-mall” of sorts: 10 sparkly clean blocks of retail, ranging from Kate Spade, Club Monaco and Sephora to Zara, J.Crew and American Apparel. There are home goods stores, an Eileen Fisher, an Intermix, even an Eddie Bauer. But, these days, this retail promenade, smack in the middle of the city’s Flatiron District — a hub for tech start-ups and indie companies — is home to a number of newcomers, including at least seven retailers dedicated to activewear, some occupying spaces right next to each other.
Alongside well-known names like Lululemon, New Balance, Gap Inc’s Athleta and Nike are newer arrivals like British brand Sweaty Betty, multi-brand boutique Bandier and Tory Sport, Tory Burch’s activewear line, which threw a grand opening party on Wednesday, April 6, attended by the likes of Anna Wintour, Narciso Rodriguez, Wendi Murdoch and Amanda Brooks. The buzz had plenty to do with Burch’s standing in the industry, but it’s also reflective of the growing importance of the global activewear market, set to reach $83 billion in sales by 2020, according to a report released by Morgan Stanley last year.
And yet, while lower Fifth Avenue’s changing retail landscape suggests there is no dearth of players vying for market share, only some have the potential to achieve significant scale and compete with industry giants like Lululemon, which generated $2.1 billion in the 2015 fiscal year, and the Nike brand, which generated $8.6 billion in apparel revenue in the 2015 fiscal year.
|Girls Latest ActiveWear||Pants With Hoodie|
“Athleisure” — so popular it grew into its own category within the clothing industry — rocked the fashion world in recent years by taking stretchy leggings and neon crop tops out of the gym and into everyday life. Now, after a pretty great run, sales of the fitness attire that Under Armour and Lululemon made stylish to do “absolutely nothing (and everything) in” are losing steam. Meantime, as discounters Walmart and Target push further into sportswear, and fast-fashion retailers like Forever 21 and H&M get in the game, prices are coming down.
It all spells saturation in a market estimated by research firm NPD Group at $44 billion in the U.S. alone. That should be of concern to apparel makers, because activewear has been a rare bright spot in an otherwise sluggish clothing industry. Activewear sales increased by 16 percent in 2015 from the year before, compared to a 2 percent year-over-year rise in total apparel sales, according to NPD. Stripping out the category, total clothing sales would have declined by 2 percent, NPD said.After companies led by Lululemon showed they could make hefty profits off of stylish, $100 yoga pants, heavyweights like Nike further embraced the trend, while Dick’s Sporting Goods and Sports Authority created their own private-label brands. Then, discounters, specialty shops such as Victoria’s Secret and even luxury players like Tory Burch piled on.Now, it seems like everyone has their own athleisure line (ahem, Beyonce). And the overload is pushing down average selling prices across the industry. Take a look at what’s happened to activewear tights and capris, arguably the staple of any athleisure wardrobe.
|15 Trendy Activewear Brands||Bikini Style|
|Yoga Pants Brands||White Bikini Styles|